With a TikTok Ban Looming, Users Flee to Chinese App ‘RedNote’
Some say they joined Xiaohongshu, which translates to “little red book,” to spite the US government after a ban on TikTok became more likely.
Read MoreTikTok Hadn't Even Been Banned Before the Backlash Started
Whatever US politicians were hoping for, what they got was a huge increase in users signing up to Duolingo to learn Chinese and American users...
Read MoreRedNote Scrambles to Hire English-Speaking Content Moderators
Job listings posted in China this week indicate that Xiaohongshu, also known as RedNote, is struggling to handle an influx of new users joining the...
Read MoreRedNote Recruited US Influencers to Promote App Amid TikTok Ban Uncertainty
A marketing campaign brief obtained by WIRED reveals how the Chinese app is trying to capitalize on its sudden international popularity.
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