Now TikTok wants you to turn your phone sideways
After popularizing vertical videos, TikTok is now trying to encourage horizontal ones, too. It's promising to increase views for some creators who...
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TikTok's search recommendations are amplifying rumors and misinformation, frustrating creators and sending users down rabbit holes
TikTok is recommending search terms on videos as it looks to become more of a search engine. Creators said they often find the suggested phrases are...
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13 innovative AI tools that are changing content creators' work processes, from ideation to production to editing
Following ChatGPT's launch in late 2022, several new AI tools have emerged for creators to use. Many tools use generative AI to create more dynamic...
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Why TikTok's suggested search terms are spreading influencer drama
TikTok uses AI to suggest search phrases on videos and boost search activity. It looks at signals including user comments and queries from other...
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