The Weeknd doesn’t want you to save your tears for another day anymore. Instead, cry for him. On Tuesday, the R&B star, real name Abel Tesfaye, released the dark video for Hurry Up Tomorrow‘s “Cry for Me.”
The self-directed, simple video sees the singer in a dark studio singing the lyrics in a hooded jacket before it flashes to clips of a woman releasing black tears as the Weeknd repeats the refrain: “And I hope you cry for me like I cry for you/Every night for you, take it easy on me, baby.”
“Cry for Me” is off of Tesfaye’s final album as the Weeknd, Hurry Up Tomorrow, which dropped late last month and features Anitta, Playboi Carti, and Lana Del Rey. Tesfaye recently explained to Variety why he decided to step away from the Weeknd brand.
“It’s a headspace I’ve gotta get into that I just don’t have any more desire for,” he said. “You have a persona, but then you have the competition of it all. It becomes this rat race: more accolades, more success, more shows, more albums, more awards, and more Number Ones. It never ends until you end it.”
“Everything needs to feel like a challenge. And for me right now, the Weeknd, whatever that is, it’s been mastered,” Tesfaye added. “No one’s gonna do the Weeknd better than me, and I’m not gonna do it better than what it is right now. I think I’ve overcome every challenge as this persona.”
He’s set to follow the LP with a feature film starring Jenna Ortega and Barry Keoghan on May 16.
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