Stacey Solomon is "beyond" excited for her new business venture.
The Loose Women icon rose to fame on The X Factor before landing a spot on the beloved ITV panel show, but away from the cameras Solomon has been working on a new career path. Stacey co-owns haircare brand REHAB with Vicky Ellis and Anastasia Muca, and she recently launched her products in Boots stores nationwide.
Stacey, clearly very thrilled at their success, said: “Me, Vicky, Anastasia and the whole REHAB. team are beyond proud to walk into stores and see our products here. I’m also so proud that we’re a business founded and run by women.”
REHAB launched back in 2022 "with the aim to transform hair into its fully healthy and glossy potential," while also offering "effective, eco-conscious alternatives to the current market".
At the tail end of 2023, Stacey became an official REHAB partner and investor in the company. Prior to her involvement, the TV personality was already a customer and fell in love with the brand.
In a statement at the time, REHAB announced the news and thanked Stacey "for believing in them".
They said: "To announce that Stacey has joined REHAB. means the world to us. Her dedication to championing women, standing for products she believes in and providing a light of positivity with her platform are all the things REHAB. stands for."
"We want to thank each and every one of you for believing in our small brand. We are just two best friends that had a dream to create hassle-free, eco-conscious hair care products that make your hair fabulous and your routines easier."
"Thank you Stace, for believing in us. And thank you, our followers, for supporting us."
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