Paris Hilton

Company: 11:11 MediaTitle: Founder & CEOIndustry: Media and EntertainmentNotable in 2024: Hilton leveraged the charitable arm of her media company to aid and protect children harmed by America's child welfare, juvenile justice, education and health-care systems. Her landmark testimony to Congress led to the passage of the bipartisan Stop Institutional Child Abuse Act.

Few people can be said to be "sliving" like Paris Hilton.

While it helps that Hilton was the one who initially coined the catchphrase — a portmanteau that combines the ideas of 'slaying' and 'living your best life' — it's a fitting description for someone who has been in the center of pop culture for more than two decades.

Building off the success of the reality television show "The Simple Life," Hilton has created a multi-faceted business empire. A best-selling author, DJ, recording artist, podcaster actress, entrepreneur, and investor, among other things, Hilton has continued to innovate, harnessing the power of social media and celebrity.

That has powered her company, 11:11 Media, which she founded in 2021 with entertainment industry veteran Bruce Gersh and focuses on three key pillars: content, commerce and community.

Those first two pillars are perhaps no surprise if you've followed Hilton's career. Through her production company, she has recently starred in a Netflix cooking show and a docuseries about her life and wedding that appeared on Peacock. She also has a multi-year partnership with iHeartMedia, where she hosts her own podcast as well as a spinoff series that focuses on women who rule in worlds typically dominated by men.

Hilton continues to work with a variety of brands on products that fit within her interests. That includes her cookware line and collection of handbags with Walmart, as well as her perfume lines. She was also featured in a Frank's RedHot Super Bowl ad, working with the hot sauce brand on a collection of gameday recipes.

But increasingly her focus has been on advocacy and impact work around issues that are critical to her. Hilton has continued to share her story as a childhood abuse survivor and has fought to protect children who are being harmed by child welfare, juvenile justice, education, and health-care systems. She appeared before Congress and helped to pass the bipartisan Stop Institutional Child Abuse Act last year and played a key role in the passing of 10 state laws reforming residential treatment facilities.

Most recently, Hilton, whose family lost their Malibu home in the January wildfires, has worked with nonprofit organizations to raise money and support others impacted by the fires.