In-store dogs are a perfect way to boost your business, survey shows

Getting a dog is recommended for improving your health. But it seems it is also a good way to boost your business.

Shops and cafes with a four-legged assistant benefit from increased footfall and customer loyalty, a survey shows.

Nearly half of UK adults (47 per cent) admit they have gone into a shop specifically because it has a dog, while four in five say the presence of a pet encourages them to spend more time – and money – there than they planned.

Over half of the 2,000 surveyed for Metro Bank said being able to take their dog in with them affects whether they use a business.

James Patch, of Coopers Roastery & Coffee Bar in Marlow, Buckinghamshire, said his dog Cooper is an ‘integral part of the business’.

He added: ‘It makes the shop feel very welcoming and homely.’

Suzanne O’Leary, of Little Beach Boutique in Brighton, said her dog Bertie encourages customers to stay for a chat.

‘A regular came in last week to see him and spontaneously treated herself to a new pair of earrings,’ she said.

Jessica Myers, Brand and Marketing Director from Metro Bank added: ‘After a difficult period for many retailers and small businesses, attracting customers back in-store is a huge challenge, but a shop dog could be the secret weapon to recovery.

‘Dogs are proven to relieve stress, relax people and make a great talking point to break the ice with customers.

‘For people who live alone or who are unable to keep a pet, or simply for the tens of millions of consumers who can’t resist an interaction with a friendly fluffy face, they bring a bit of joy to the daily routine.

‘Moreover, millions of dog owners are more likely to visit a business that allows their four-legged friend inside, which is why we’ve always welcomed dogs into all of our Metro Bank stores across the UK, and why we offer free dog biscuits, branded bandannas and water bowls for our four-legged friends as well.’