'I've watched Love Island since the start – forget All Stars, it's time to end'

It's time for Love Island to end.

I defended All Stars weeks ago when people kicked off about the older ages of the cast. But honestly, I can't defend it any more.

This summer will mark 10 years since ITV brought the show back. It was a rebooted version of Celebrity Love Island, which aired when many of Love Island's current viewers would have been toddlers, or not even born yet.

In that time, more than 300 people have been on the show looking for love (or so they say). But only a handful of relationships have actually worked.

That isn't why I think the show needs to end, though. I'm not even bothered about the fact that, realistically, people only go on to try and be the next Olivia Attwood (queen) or Maura Higgins (also queen).

But let's be honest, the show is now like flogging a dead horse. It's the same every year, no matter what new twist they try and introduce, or however many times Maya Jama (who is a perfect host for the show) comes in to shake things up – and the highly anticipated All Stars is falling flat (again).

When Love Island started in 2015, it was this little unknown show. Nobody knew what to expect, including the people who went on it, and it averaged at under 600,000 viewers an episode.

After that, it entered its golden era. It grew and grew to more than 5.6million viewers an episode in 2019 – the series that gave us Molly-Mae Hague, Tommy Fury, Maura Higgins and (whether we wanted him or not) Curtis Pritchard.

The previous year we were introduced to Danny Dyer's daughter Dani and Wes Nelson (now a semi-successful singer), and the year before that we were gifted the incredible Liv Attwood.

A handful of stars from the early seasons managed to use their stints for fame and fortune. Nothing was guaranteed, but the likes of season two's Alex and Olivia Bowen (still together, married and with a son) have used their exposure incredibly well, and are estimated to be worth more than £5million together.

Then there are people like Chris Hughes (season three) and Amber Gill (season five) who have pivoted into other television work, not necessarily in reality TV. Of course, there are countless others who couldn't keep the momentum going, and returned to their normal lives after the #spon deals dried up (absolutely nothing wrong with that, by the way).

But now, with last year's introduction of All Stars, those people we didn't care about the first time around are being thrust on us again. It's been announced that Chuggs Wallace is going in the villa this week.

Yeah, no, I don't remember anything about him either. He was on icon Chloe Burrows' season (which probably explains why I don't remember him), entered on day four and was dumped on day six.

Is a two day stint in the villa all it takes to be an All Star now? I'm not the only person who just isn't interested.

Love Island's viewing figures have been dropping since the fifth season, with the winter series consistently doing the worst. The past three seasons have averaged under 3million viewers an episode.

The last time it was anywhere near that was 2017, with season three – and that was arguably one of the best ever seasons of the show!

Fast forward to now, and the figures are even worse. According to ratings from Thinkbox, Love Island: All Stars isn't even getting 2million viewers an episode – so it's not even a case of show going out on a high.

But seriously, ITV, let's give it a rest after this summer's 10th anniversary. And maybe the inevitable surprise reboot in three years will do better again.