BTS' Jin Stars In Alo Yoga's New 'Self-Love' Campaign — Shop His Picks

Off the heels of his debut solo album, Happy, BTS‘ Jin is starring in Alo Yoga’s latest wellness-focused campaign. Jin is the latest Alo ambassador from the K-pop world; the brand also partnered with Jisoo of Blackpink earlier last year. Jin announced the collaboration this past October, tagging Alo in an Instagram post with a shot of him comfortably lounging in a gray sweatsuit, and the partnership was made official last week.

Now with the campaign “Wellness Begins With Self-Love,” the 32-year-old singer is highlighting his commitment to “self-care, community and authenticity.” In a statement, Jin said, “I feel my best when I’m balanced – it’s about being true to myself and staying in tune with my body while giving myself grace. Self-love isn’t always easy, but it’s about making the effort to focus on what feels right for you.” This partnership will continue throughout 2025, and Alo is slated to open a store in Dosan Park, Seoul, representing the Los Angeles company’s push into the global market.

The singer also expressed that the campaign was a chance “to remind everyone to take a moment for themselves and find their own balance,” which made it that much more meaningful. “When I’m doing what I love with the people I care about, I feel unstoppable,” he continues in a statement. “For me, it starts with practicing positive thoughts and letting go of negativity.”

In the campaign, Jin shows off Alo’s comfortable athleisure basics in neutral colors, including a black logo t-shirt and cap, black cargo pants, and a white long-sleeve t-shirt, as well as Alo’s Make Waves sweatsuit, featuring stitched panels in varying shades of heather gray. You can check out the pieces worn by Jin below, or see the whole campaign here.

Alo’s recent collaborations with Jin and Jisoo highlight the continuing power of K-pop on global audiences, as groups like BTS and Blackpink both plan to make their return from extended haituses. In the interim, the groups’ respective members have taken on individual partnerships; Jisoo linked up with Tommy Hilfiger, Jennie partnered with Beats and Calvin Klein this past year, and Lisa was recently featured in Rolling Stone‘s Musicians on Musicians series. Meanwhile, BTS got miniaturized by Funko in collaborations with Toy Story and Despicable Me, and Jin was also tapped as Gucci’s global ambassador.