At a Glance: The Best Celebrity-Backed Beauty Brands of 2025
The best celebrity beauty brands not only give fans a chance to get a piece of their favorite singers or actors off-stage, but it also is an opportunity to support their other entrepreneurial endeavors. For instance, Rihanna hasn’t released a song in nearly a decade, but her best-selling makeup brand frequently launches new products, so at least we have that.
While every celebrity-backed beauty brand isn’t worth your money (for some, it’s probably best to save your hard-earned cash for their concert or latest blockbuster instead), there are ones that are worth every penny. Check out some of our favorite celebrity-backed beauty brands below, and grab their best-selling essentials before they sell out.
Florence by Mills was founded by SAG Award winner Millie Bobby Brown in 2019. This clean makeup and skincare line offers products that target everything, from reducing unwanted under-eye bags to enhancing the length and volume of your eyelashes. One standout product is the depuffing gel pads, which are available for under $40 — a great deal considering they come in a pack of 60.
If you want to perfect your lip pout, look no further than this Cheek and Lip Stain from Ariana Grande’s makeup line, r.e.m. beauty. It comes in fourteen different shades and features a long-lasting formula that won’t wear off during your daily activities.
Before you go on your next dinner date, make sure to apply this Soft Pinch Liquid Blush first. This standout product from Selena Gomez’s makeup brand, Rare Beauty, offers a smooth and seamless application. You can easily blend it using a brush, sponge, or your fingers. But regardless of the method you choose, it will give you a gorgeous, luminous effect every time.
Fenty Beauty by Rihanna launched in 2017, and their Pro Filt’r Soft Matte Longwear Foundation became an overnight success. Nearly nine years later, this soft-matte, lightweight product is still as popular as ever. Not only does it provide full coverage and help reduce the look of blemishes and unwanted discoloration, but it also comes in 50 different shades—from light to deep. Plus, it’s sweat-resistant and won’t crease.
After stringing along social media-savvy beauty buffs for months (which, let’s be real, the FBI works hard, but they work harder), Ashley Frangipane, a.k.a. Halsey, revealed that she’s the face and founder behind colorful cosmetics line, About – Face. The cruelty-free label is for those seeking more experimental looks, like this matte fluid eye paint that comes in a cool, bubblegum pink shade.
If you plan on prioritizing self-care this year (and you should), there’s no better way to do it than with Alicia Key’s wellness-focused, ritual-inspired beauty products. The cruelty-free brand is comprised of dermatologist-developed skincare and self-care essentials, including a nourishing face cream, a purifying sandalwood-scented face mask concocted with hydrating Manuka honey, an obsidian face roller for de-puffing, and a sage and oat milk candle. Our favorite is the Golden Face Cleanser With Manuka Honey — which gently removes makeup while nourishing your skin at the same time, leaving you with a fresh, clean face that is soft to the touch.
Launched in 2019, Lady Gaga’s Haus of Laboratories beauty line is comprised of gender-neutral cosmetics for transforming into Mother Monster-approved looks. Take this Tinted Lip Oil for instance. It will keep your lips looking luscious through each and every “LoveGame” and “Bad Romance.”
It should come as no surprise that someone with the stage name “Posh Spice” would come out with a luxury makeup and skincare line. Victoria Beckham Beauty features sustainable eye, lip, and face products, as well as skincare and fragrances. This Satin Kajal Liner, which is one of her newer releases, is already a best-seller.
Although fragrance is technically in its own category, we couldn’t leave this one off the list. “Your Turn” — a perfume created by nine-time Grammy Award winner Billie Eilish — is one of the best-smelling celebrity perfumes on the market. With beachy and warm scent notes, it’s a standout among the rest.
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