Korean beauty has been a huge hit in the beauty world for quite some time, and now one of the leading skincare brands is available to shop at Boots.
TIRTIR has proved to be hugely popular, in particular the brand’s Mask Fit Red Cushion Foundation. The hero product has garnered viral attention as it has received a 561% year-on-year increase in TikTok views globally, as well as a 64% increase in Google searches.
The best news is it has officially launched at Boots, and we are over the moon.
The TIRTIR Mask Fit Red Cushion Foundation is a cult-favourite for those looking for a seamless yet full coverage foundation, which is also lightweight, buildable and longwearing.
The K-Beauty favourite is a make-up cosmetic and skincare hybrid. Not only does it provide the desired coverage, but it has been formulated with hyaluronic acid and botanical extracts to ensure the skin is moisturised, plump and illuminated skin deep.
The TIRTIR Mask Fit Red Cushion Foundation is longwearing as it promises up to 72 hours of flawless, fade-resistant coverage with a semi-matte finish.
The beauty essential also promises to be sweat-proof, transfer-proof and non-creasing, which is key in our opinion, as there is nothing worse than a foundation that clogs the pores, catches in any fine lines and looks cakey.
The multifunctional creation is super easy to apply, whether it is with a brush, beauty blender or your fingers (dare we say it), and blends seamlessly.
While it offers full coverage you can also sheer this foundation out by blending with your moisturiser, a primer or highlighter, depending on the desired look you wish to achieve.
It is available in 40 shades, across warm, cool and neutral tones, ranging from Shell to Espresso, which makes this even more appealing for those who struggle to find the perfect colour match.
Shoppers are already impressed with the product with many praising it for its ‘excellent coverage.’
One Boots customer shared: ‘Great foundation, great coverage and lasts all day.’
Another gushed: ‘Firstly, I’m thrilled Boots are stocking this product. I bought mine from another website. Colour matching can be difficult, and I had to guess my shade. Thankfully it was a decent match. This is a lovely, buildable coverage foundation that leave your skin looking flawless.’
While a separate shopper added: ‘This product is the best Korean foundation I’ve ever tried. I have combo skin and it’s so hydrating and lightweight and actually full coverage! I tried this product online a while ago and needed a new one because I had ran out, and shockingly I found it on Boots! Boots really does sell everything now I love it.’
TIRTIR is one of 10 K-Beauty brands to launch in Boots since 2024, alongside the hugely popular Laneige and Joseon. One Korean skincare product sells every 30 seconds, according to a spokesperson at Boots, and we wouldn’t be surprised if this foundation had a role to play in that.
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